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Many times, the audio of a TV PSA can easily be used for radio distribution.
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Certain networks and local stations will often turn down PSAs with corporate logos via clothing or signage, so be mindful of branding during the production-and-editing process.
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Additionally, providing multiple PSA lengths (60, 30 and/or 15 seconds) gives stations the greatest flexibility for usage. Stations also prefer PSAs that have no end date for use, as this makes it easier to air them for as long as possible. Every PSA should include a call-to-action for more information (typically a website or 800 number). Include a PSA call-to-action, a “kill date” and multiple lengths.If your PSA is about a lesser-known topic, you can emphasize its relevance by including information about how it impacts different audiences. When reviewing a PSA, stations will often consider the relevance to their audience(s). Make sure your PSA message has the broadest appeal possible.The study not only demonstrated that PSA usage is thriving, but also it points to the opportunity for successfully using PSAs as part of a PR and/or communications plan.īelow are the fundamentals for achieving success with PSAs: Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.Ĭonnect360 MultiMedia recently published an analysis of its 2013 PSA airings, revealing that the majority of PSAs aired during waking hours in the top media markets. Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations.